What fuels my creativity:The moments when a new perspective completely unlocks a problem.

What excites me about this brief:I love the ambition to create a platform that inspires new cultural stories for Galaxy across the ecosystem.

Favourite Galaxy S feature:Auto Switch. My Galaxy Buds know whether I'm taking a call or getting lost in a playlist before I do.

Work I'm most proud of:Creating a strategic platform for JPMorgan Chase around the World Cup that connected commercial ambition with one of the world's most emotionally powerful cultural moments.

What fuels my creativity:Moving has been my way of staying creative. I've lived in five countries (Brazil, Germany, the Middle East, Spain, the UK) and I treat comfort as a warning sign, so relocating resets my ability to notice what locals overlook. London is the exception: even after years here, it keeps reinventing itself faster than I can settle in. Beyond geography, I run on pop culture, good coffee, great ideas, theatre, and music.

What excites me about this brief:To me, the best ideas are the ones that connect with people and change the way people look at things. Samsung has this in its DNA. I've been doing iconic work for global brands like Dove, IKEA, and Mercedes-Benz, and selfishly, as a creative, I'd love to do bold work for a brand as iconic as Samsung.

Favourite Galaxy S feature:Nightography. The weirdest, funniest and most memorable moments deserve to be captured after dark.

Work I'm most proud of:"Courage Is Beautiful" for Dove, a global campaign running in more than 15 countries, which crystalized the pandemic, putting healthcare workers on a pedestal and finally getting people to see them as heroes.

What fuels my creativity:Finding the pain zone! Whether it's running, or getting stuck into a complex creative challenge, the only way out is through, and that makes you think in the most weird and wonderful ways.

What excites me about this brief:We all have a phone in our pocket and that phone correlates with how we define ourselves. This is work that will be seen in the world, for a brand that informs people's identity. That is a heady combination.

Favourite Galaxy S feature:Auto Switch – I'm a tablet fiend so being able to switch between my devices quickly and seamlessly is about as good as it gets. And quite magical!?

Work I'm most proud of:Launching multiple motorbikes for Royal Enfield, and engaging with one of the most tribal and discerning fandoms, and winning them over with campaigns they actually watched and felt reflected their world. The Himalayas were great, I could have done without the altitude sickness though!

What fuels my creativity:Running as far and as long as my body takes me while I wrestle with thoughts, ideas and galactic perspectives (fueled by a lot of bananas and potatoes).

What excites me about this brief:How to make Samsung feel human, sensory and socially desirable for an audience who reject the performative.

Favourite Galaxy S feature:Energy score. I run 100km a week. My energy directly impacts my training so keeping my energy up is an all-day obsession (lots and lots of snacks!).

Work I'm most proud of:I led a global Gen-Z campaign for the IOC x Coca-Cola during the Tokyo 2020 Olympics, coordinating creative and media teams across four continents and three time zones during a pandemic…all in real-time.

What fuels my creativity:Going from “What the heck do we do?” to  “What if we did this?” with other smart people will never get old.

What excites me about this brief:The chance to say something that really connects with hundreds of millions (billions?) of people.

Favourite Galaxy S feature:Quick share. I love anything that makes it easier to get what's in my brain into other people's brains.

Work I'm most proud of:Turning a viral moment in the middle of an NFL game into a new can design for Coors Light and a rallying cry for Pittsburgh Steelers fans.

What fuels my creativity:The three Cs. Curiosity, community, and cruises (cruise ships are the biggest live global focus group that have ever been created!).

What excites me about this brief:This is the brief where humanity and technology meet, for the generation where it matters the most.

Favourite Galaxy S feature:Galaxy AI Live Translate. When you and your partner's family have no language in common, Live Translate is life changing.

Work I'm most proud of:Turning Lucky Saint into the UK's no.1 alcohol free beer brand with iconic beer-drinking nuns.

What fuels my creativity:Good sleep, surreal chats with my kids about how they view the world and constantly asking “yeah but what if?”

What excites me about this brief:The opportunity to make a genuinely bold move. Transformation, reappraisal, reconsideration.

Favourite Galaxy S feature:AI Live Translate. Genius! Language shouldn't be a barrier to connection, creativity or opportunity.

Work I'm most proud of:The opportunity to completely reinvent the Maharishi Foundation (Transcendental Meditation), showing how the principles of consciousness can shape a modern business, brand and digital experience.